We are a sucker for new things to be sure and especially when they have the potential to be a real game-changer. Today, however we aren’t talking about a thing, rather a concept, or more appropriately a utilization of technologies that are creating a new experience for consumers and users. This new mashup is generally referred to as “augmented reality” which in a simple definition is the combination of the digital and physical worlds to provide a uniquely enhanced experience. Of course with most things in the digital world, that definition encompasses a lot of possibilities. Below are three examples along with our take on their “it’s a keeper” potential:
Proctor & Gamble – Always Infinity (Is it really worth the customer’s time?)
Best Buy (A little gee whiz is all you get but could be improved.)
Zugara's Clothing Tester (Wow, an actual use to benefit the customer.)
After looking at the above examples you might start to think that there is in fact big potential in AR as well as under the bigger umbrellas of mobile marketing, 3D technology, and location-based marketing. And we would agree with you. In fact at Westfall | Group we’re following the growth of AR utilization and are looking for ways to incorporate it into our work for clients to provide meaningful user experiences. The key there is meaningful because as with most marketing tactics, if in the end your audience is left asking, “is that all there is?” then your money would definitely be better spent somewhere else.
Inside the Group is the discussion and brainstorming world of evolution firm Westfall | Group
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